Rocket Deodorant!

ROCKET DEODORANT IS A MEN’S COSMETIC DEODORANT BRAND TARGETED AT A YOUTHFUL AGE GROUP RANGING FROM 15 TO 30 YEARS OLD.

As an energetic label, Rocket’s brand story inspires its customer by linking itself to the rich and thriving space exploration industry. By purchasing Rocket products, its users join an elite group of rocketeers, setting their sights and reaching for the stars. It’s a cool, fun and sophisticated brand, created by the team at Grafrix.

The Style!

BY CREATING VIBRANT DESIGN ASSETS GRAFRIX INTRODUCED THE BRAND STORY WHICH AIMS TO SPREAD POSITIVITY AND CREATE AMBITION FOR ITS CUSTOMERS TO REACH FOR THE STARS WITHIN ITS FUN CULTURE.

Grafrix embarked on designing the packaging assets and prototype for this unique brand. Its rocket shaped tin emphasise this along with its launchpad styled box and countdown to add to the fun!

The Logo!

THE LOGO WAS DESIGNED BY GRAFRIX AND THEN ALLOCATED A COLOUR WITHIN THE VARIOUS FRAGRANCES PROMOTED IN THE BRAND. EACH RATING WAS THEN CLASSED ON THE SIDE OF THE ROCKET COUNTDOWN MARKER.

The various degrees of sweat protect products included Orbital Sports for 96 hours sweat protect, Solar Glow for 48 hours sweat protect and Lunar Refresh, the premium fragrance of the three.

"The three variations of the brand fragrances include Orbital Sports, Solar Glow and Lunar Refresh!"

The design we developed was applied to all packaging assets including the main labels and general packaging. As seen on the prototypes, the product has been shaped as a rocket. A rocket shaped lid was also applied to the top to add additional marketing flair and hype around the product!

Rocket Deodorant Advertising Poster

And they are flying off the shelves!!!

The packaging box and point of sale display was also created by Grafrix. When rotated, the packaging box can turn into a actual countdown marker. Rotated again and you will find a graphical metal structure. When paired alongside the can you turn both elements into a rocket beside a virtual launchpad. The aim was to create a collectable element or quirky symbolic hyped toy rocket appearance within the design that suited the target market.

Orbital Sports!

Label Designs!

As seen above, here are some of the alternate label designs we developed for Rocket Deodorant! Each fragrance varied based on the colour and also the countdown marker on the side, highlighting its alternate product strength.

Lunar Refresh!

Alternate Designs!

Variations could easily be allocated and defined by the consumer through the variations we applied. So if you feel your new product range needs a visual and engaging refresh, call us today and we can come up with an exciting new product design for you!