GRAFRIX DESIGNED A BRANDING CONCEPT FOR LOBBYS RESTAURANT. WITH A UNIQUELY AUSTRALIA IN VIBE, HERE ARE THE RESULTS WE DEVELOPED!
As a seller predominantly of the Western Australian Rock Lobsters, Lobbys theming needed to be exciting and vibrant. The name provided the restaurant with a fun and relaxed nature that matched the Australian culture. We directed the branding to be open and welcoming to all whilst celebrating the high quality food it produced.
The Style!
STYLE SHEETS WERE DEVELOPED TO ENSURE CONSISTENCY COULD BE MAINTAINED THROUGH ALL BRAND CONTENT. FEATURES INCLUDED THE ICONIC LOBSTER SILHOUETTE WITHIN THE LOGO
Branded assets such as signage, advertising, stationery, menus, interior and furniture design could hold a consistent feel due to the power of the brand story and style sheets we developed.
The Brand Feel!
LOBBYS COLOUR SCHEME NEEDED TO BE BOLD AND CAPTIVATING TO MARKET THE BRAND EFFECTIVELY TO CONSUMERS. THE SIMPLE BLACK, RED AND WHITE DRAWS ATTENTION TO THE BRAND WHILST MAINTAINING THE QUALITY OF ITS MESSAGING. THE LAYOUT WAS SIMPLE YET ICONIC
The layout also ensured that the logo was the defining feature. Customers could clearly identify it for what it stood for and what it offered. Red identified the classic lobster colour, along with making it a fun and welcoming place to visit. The layout also highlighted a premium element to the food it offered.
"The iconic lobster logo needed to be front and centre in the design!"
Grafrix brought excitment to the Lobbys brand. People could identify it through is simplified layout and clear messaging.
Lobbys Main Menu
Captivating branding for a welcoming venue!
At Grafrix, we take menu design to a whole new level of excitement and creativity. Our team of passionate graphic designers knows that menus aren't just lists of dishes – they are the gateway to a remarkable culinary experience. We blend our expertise in visual aesthetics and user-centric design to craft menus that not only tantalise taste buds but also leave a lasting impression. With a touch of playfulness and a dash of innovation, we infuse each menu with vibrant colors, mouthwatering imagery, and captivating typography. Our goal is to make your menu an experience in itself, an adventure that takes your customers on a delightful journey before they even take their first bite. But we don't stop there! We understand the importance of SEO optimisation in today's digital landscape, ensuring that your menu not only looks amazing but also ranks high in search engine results. So, get ready to make a bold statement with your menu design – it's time to turn your culinary vision into an unforgettable masterpiece!
Captivating uniforms
Distribution of brand!
At Grafrix, we go beyond traditional branding by infusing our captivating graphic designs into your staff uniforms. Our team of talented designers understands the power of visual identity and ensures that your brand's essence shines through every thread. From custom embroidery to innovative prints, we transform uniforms into stylish statements that leave a lasting impression on your customers. Staff uniforms are a key component to any brand.
Iconic fashion and marketing
Growing a following!
We believe in turning your brand into a fashion icon! Our innovative designs aren't limited to staff uniforms; we take your brand's personality and splash it onto promotional items, creating a buzz that's impossible to ignore. From trendy t-shirts to eye-catching accessories, we transform ordinary clothing into must-have pieces that make your brand unforgettable and spark conversations wherever they go. Get ready to rock the fashion world and watch your business soar to new heights!
